The South by Southwest festival that starts at the Austin Convention Center generates $110 million, but no single group reaps all of the rewards.
Vanessa Vaughn of Hostel International Austin said she sees enough of it to get her youth hostel over the hump each March which is a great news for the Austin Texas real estate market.
The 10-day festival rakes in $18 million in food and drink, $12 million in hotels and $7 million in transportation.
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